ALPS Insurance ChatGPT App Privacy Notice
Last Updated: June 2026
This Privacy Notice describes how ALPS Property & Casualty Insurance Company and its affiliates ("ALPS," "we," "our," or "us") collect, use, disclose, retain, and protect information in connection with the ALPS Insurance ChatGPT App (the "App").
This Notice applies specifically to the App available through ChatGPT and OpenAI's app ecosystem. It supplements our general Privacy & Information Security Policy.
1. What the App Does
The App provides a non-binding estimated annual premium range for ALPS Lawyers Professional Liability coverage.
To generate an estimate, the App uses information provided by the user regarding:
- State
- Primary practice area
- Attorney count
The App may also provide explanatory information, coverage guidance, recommended coverages, example scenarios, and links to additional ALPS resources.
The App does not provide an insurance quote, insurance binder, coverage determination, or guarantee of eligibility, pricing, or coverage.
2. Information Collected Through the App
A. Information Provided by the User
The App collects the following user-provided information:
| Data Element | Description |
|---|---|
| State | U.S. state abbreviation or full state name associated with the law firm |
| Practice Area | Primary area of legal practice |
| Attorney Count | Total number of attorneys in the firm |
These inputs are required for the App to generate an estimated premium range.
B. Information Generated by the App
Based on the information provided by the user, the App may generate:
- Estimated premium ranges
- Coverage recommendations
- Coverage descriptions
- Deductible guidance
- Coverage limit guidance
- Learn-more links
- Example scenarios
- Summary explanations
- Error messages and usage guidance
C. Technical and Usage Information
When the App is used, ALPS and its service providers may collect technical and usage information, including:
- Date and time of use
- IP address or approximate geographic location derived from IP address
- Browser type and operating system
- Device information
- Referral source
- Attribution and campaign parameters (including parameters used to identify App-originated visits to ALPS websites)
- Link interaction information, including which App-provided links users choose to follow
- Performance metrics
- Diagnostic information
- Security and abuse-prevention logs
D. Information Transmitted When You Follow Links from the App
If you choose to follow links provided by the App, including Apply, Learn More, coverage information, educational resources, or other ALPS website links, ALPS may receive attribution and campaign information associated with the App interaction.
This information may include campaign identifiers, referral information, and similar analytics parameters that help ALPS understand how users discover and engage with the App and related ALPS web content.
ALPS uses this information for analytics, attribution, App performance measurement, and improvement of user experiences.
The App does not transmit calculator inputs such as state, practice area, or attorney count when a user follows a link from the App.
E. Data Use Summary
The table below summarizes the primary categories of information processed through the App, the purposes for which the information is used, and the recipients of that information.
| Information | Purpose | Recipients |
|---|---|---|
| State | Generate premium estimates | ALPS |
| Practice Area | Generate premium estimates | ALPS |
| Attorney Count | Generate premium estimates | ALPS |
| Generated Estimate Results | Provide estimates, recommendations, and guidance | ALPS |
| Technical and Usage Information | Security, diagnostics, analytics, and App operation | ALPS and service providers |
| Attribution and Campaign Parameters | Analytics, attribution, and measurement of App engagement | ALPS and service providers |
3. How We Use Information
ALPS uses information collected through the App to:
- Generate estimated premium ranges
- Provide explanatory outputs and coverage guidance
- Operate and maintain the App
- Troubleshoot technical issues
- Monitor performance and reliability
- Detect and prevent fraud, abuse, misuse, and unauthorized activity
- Improve the App and related ALPS products and services
- Measure App usage and adoption
- Support analytics and attribution
- Facilitate transitions to ALPS application and contact workflows
- Comply with legal, regulatory, contractual, and recordkeeping obligations
- Protect the rights, property, and security of ALPS and others
- Measure engagement with App-provided links, educational resources, and related ALPS web experiences
4. Who Receives Information
A. ALPS
Information may be accessed by authorized ALPS personnel and affiliated entities for operational, customer service, analytics, compliance, underwriting, security, and business purposes.
B. Service Providers
ALPS may share information with vendors and service providers that support:
- Cloud infrastructure
- Website hosting
- Analytics
- Logging and monitoring
- Security services
- Fraud prevention
- Customer support
- Data storage
- Communications systems
These providers process information on behalf of ALPS and are subject to contractual obligations regarding the protection of information.
C. OpenAI and ChatGPT Platform Processing
Because the App operates within ChatGPT, information submitted to the App is transmitted through and processed by OpenAI's platform in order to enable the App's functionality.
OpenAI's collection, use, retention, and disclosure of information are governed by OpenAI's own terms, policies, and privacy notices applicable to the user's OpenAI or ChatGPT account and service environment.
D. Legal and Business Transfers
ALPS may disclose information:
- To comply with applicable law
- To respond to legal process or governmental requests
- To protect rights, property, safety, or security
- To investigate fraud, misuse, or unauthorized activity
- In connection with a merger, acquisition, financing, restructuring, or sale of assets
5. Retention
ALPS retains information only for as long as reasonably necessary for the purposes described in this Notice.
Unless a longer retention period is required by law or business necessity:
| Information Type | Typical Retention Period |
|---|---|
| User inputs submitted to the App | Up to 12 months |
| Generated App outputs | Up to 12 months |
| Diagnostic and troubleshooting logs | Up to 12 months |
| Security and abuse-prevention logs | Up to 12 months |
| Analytics and attribution information | According to platform-specific retention settings |
Information associated with applications, customer service matters, legal obligations, regulatory requirements, or disputes may be retained longer where permitted or required by law.
6. User Choices and Controls
Users may:
- Choose not to use the App
- Choose not to submit information to the App
- Choose not to select the Apply button
- Manage cookie and analytics preferences where available
- Request access to, correction of, or deletion of personal information where applicable law provides such rights
- Opt out of certain marketing communications
Users may also have privacy and data-control options available through their OpenAI or ChatGPT account settings, subject to OpenAI's policies.
7. Information We Do Not Intentionally Collect
The App is designed to generate premium estimates using only state, practice area, and attorney count information.
Users should not submit sensitive personal information through the App, including:
- Social Security numbers
- Government identification numbers
- Financial account information
- Payment card information
- Health information
- Biometric information
- Any other information not necessary to generate an estimate
8. Security
ALPS uses administrative, technical, and physical safeguards designed to protect information processed through the App.
No method of electronic transmission or storage is completely secure, and ALPS cannot guarantee absolute security.
9. Third-Party Links
The App may include links to ALPS websites or third-party resources. Those services operate under their own privacy notices and practices, and ALPS encourages users to review those notices before providing information.
10. Changes to This Notice
ALPS may update this Privacy Notice from time to time. Updated versions will be posted at this location and become effective upon posting unless otherwise stated.